Customizing Your Business Profile
Each account can have only one Business Profile
Set it up to be flexible so it can work for different industries and campaigns
How to Set It Up
Create one clear profile that explains what your business does
Use broad descriptions that can apply to different audiences
Avoid creating multiple profiles
Why One Profile Works
Keeps your branding and messaging consistent
Reduces extra setup and confusion
Makes your workflow faster and simpler
Using It for Different Campaigns
Adjust tone and wording in AI-generated content
Add industry-specific keywords when needed
Highlight different services based on your target audience
Example
A fitness business can use one profile for:
Gyms
Personal trainers
Wellness programs
The profile stays the same, but the message changes per campaign
Using It for Direct Messages
Works with Facebook, LinkedIn, and Instagram DMs
Messages can be tailored per platform and audience
The Business Profile stays as the foundation
Summary
One flexible Business Profile is enough
It keeps things consistent while allowing customization
Saves time and keeps everything easy to manage